Will AI holographic transparent display speaker be the "Nezha" of the speaker market?

After experiencing rapid growth from 2019 to 2021, the market size of smart speakers has slowed down and sales have declined year by year. Smart speakers seem to be a bit unsalable. However, the popularity of AI technology has made the speaker market agitated again. What interesting innovations can AI make in speakers?

In 2022, Huanlu, a brand founded by several hardware geeks and artists, wanted to bring a new option to the speaker market and make a holographic lyrics speaker. In June 2023, Jiangsu Huanlu Technology Co., Ltd. (hereinafter referred to as Huanlu) was established. The team members have rich experience and professional skills in hardware research and development, design and artistic creation, and focus on holographic display speakers.

In May 2024, they completed the crowdfunding of their first product, Haloasis A1 holographic transparent screen smart speaker , on Kickstarter in just one and a half months, with a total amount of $346,900 , which was twice the expected target. This year, they will start the first batch of mass production and deliver this technological spark to users.

Haloasis A1 is a smart home device that integrates holographic projection, audio playback and intelligent interaction . The product combines futuristic technology with artistic beauty, combining holographic display technology with high-quality audio to redefine the way of music appreciation.

Haloasis A1 uses persistence of vision (POV) technology and Micro LED rotating display technology, which can present lyrics/dynamic effects/AI virtual characters in the air in a holographic suspended form with a display accuracy of 70 PPI. Users can watch holographic images from 360 degrees, providing clear, bright and vivid visual effects. Haloasis A1 is equipped with three high-fidelity audio units, including two symmetrical full-range speakers and a high-power subwoofer. At the same time, the built-in independent DSP chip provides a variety of professional sound adjustment modes to adapt to more music styles and user preferences.

In addition, Haloasis A1 can intelligently judge the user's listening operation. The built-in independent computing chip can accurately identify the music mood . The transparent crystal Halo halo on both sides of the speaker has 16 million kinds of dynamic atmosphere light and shadow. The device can be automatically woken up when the music starts. It can automatically adjust the halo color and dynamic effects according to the music mood, creating a more immersive music atmosphere for users.

In standby mode, Haloasis A1 can also display a variety of dynamic art effects, such as holographic display of time and weather. In addition, users can customize display effects and content by connecting to the mobile phone APP, adjust lyrics animation, light and shadow effects, display fonts, sound style, etc., to provide a personalized experience. It is worth noting that Huanlu has also integrated AI gameplay into the product, and AI portrait voice interaction can be performed through the holographic speaker .

If we focus on the speaker segment, we will find an interesting phenomenon. In the past, people understood speakers as sound playback windows, and the focus of products was mostly on hardware upgrades and sound quality refinement. Indeed, good hardware configuration can provide a solid foundation for sound quality, and excellent sound quality can also provide a better user experience, but in the process of pursuing these "hard indicators", many brands have overlooked an equally important dimension - formal design and innovation .

At present, domestic smart speakers are also integrating AI functions, such as the ChatMini smart speaker launched by Guoguang Electric based on the dual AI drivers of ChatGPT and Baidu Wenxin Yiyan, and the Xiaoya Nano smart speaker with built-in AI voice assistant from Himalaya. These speakers have added AI to the smart speakers, but the form is still a traditional speaker. Huanlu's "holographic projection + AI + speaker" has taken the lead in innovation.

The holographic transparent screen smart speaker will also make more application scenarios more interesting . For example, in commercial places such as cafes, restaurants, bars, etc., Haloasis A1 can display product information and advertisements through holographic images to attract customers' attention and enhance the brand image and business atmosphere.

After AI swept all walks of life in the past two years, we have also seen some innovations in the form of speakers. At CES 2025, Monar AI mural speaker was selected as one of the top ten "Coolest Things" by Wired, a leading global technology media.

Monar is also a relatively new company, founded in 2024, focusing on the development of AI mural speakers. The Monar AI mural speaker is equipped with cutting-edge generative artificial intelligence, which can intelligently generate corresponding art paintings based on music in real time, creating a dual sensory immersion that is in harmony with the surrounding environment. Mural speakers are not actually Monar's first invention. Manufacturers such as MORROR ART, Anmut and Orvibo are all doing it, but AI+mural+speaker is unique. Monar uses self-developed algorithms and more than 50,000 world famous paintings resources, and uses commercial AI to generate images to display images close to the original style. For people with higher quality of life requirements, this is a core differentiation function.

The market still has expectations for many interesting ways of playing and forms. "Nezha" reversed the decline because it looks good and gave everyone a surprise, and the same will be true for products that impress users.