Tencent Hunyuan Model completed the S-curve in 10 days

Written by

Caleb Hayes

Updated on:July-13th-2025

On March 11, 2025, Tencent's Hunyuan large model TurboS was fully launched ten days later.

In just ten days, Tencent's AI assistant "Yuanbao" made frequent moves in product functions, marketing, ecological linkage, etc. around the newly upgraded Hunyuan Turbo S model, completed a beautiful "S-curve" overtaking, and attracted widespread attention from the industry and users.

TurboS released: Fast thinking model blows the charge

On February 27, Tencent Cloud's official website quietly launched the new generation Hunyuan Turbo S model, and announced that it would provide API calls to developers and corporate users from now on, and start a free trial within a week.

At the same time, Tencent also revealed that the Turbo S model will be gradually launched in grayscale on the Tencent Yuanbao App for users to experience.

[Event 1: On February 27, Tencent Hunyuan TurboS model was released]

Core information: Tencent released a new generation of fast thinking model TurboS, focusing on "fast", and was first implemented on Tencent Cloud and Yuanbao App.
Interpretation: The release of TurboS is a key step in speeding up Tencent Yuanbao. In a highly competitive market environment, "speed" has become an important indicator of user experience. The launch of TurboS has undoubtedly injected the "quick answer" gene into Yuanbao, making it more competitive in terms of response speed.

Heavy investment: 281 million yuan spent in 27 days, Yuanbao App breaks through strongly

If the launch of Turbo S is a technological acceleration, then Tencent's subsequent investment in marketing can be described as "stepping on the accelerator to the bottom."

According to data from AppGrowing platform cited by Caijing Tianxia Weekly, as of February 27, Tencent Yuanbao spent a total of RMB 281 million in 27 days, and most of the spending occurred after February 13. This means that Tencent had already started large-scale preheating and promotion within half a month before the release of Turbo S.

[Event 2: From February 13 to February 27, Tencent Yuanbao App launched a large-scale marketing promotion]

Core information: Tencent Yuanbao App invested 281 million yuan in 27 days, with amazing promotion efforts.
Interpretation: The investment of real money has an immediate effect. The huge amount of money has brought about a rapid growth in the user scale. As the report said, "the large-scale investment has directly increased the scale of Yuanbao users."

Top of the list: No. 1 on Apple App Store free list, surpassing DeepSeek

With huge promotion and the improved experience brought by the Turbo S model, Tencent Yuanbao App quickly achieved a breakthrough on the user side.

On the evening of March 3, Tencent Yuanbao App topped the list of free app downloads in the Apple App Store in China, surpassing competitors such as DeepSeek.

[Event 3: On March 3, Tencent Yuanbao App topped the App Store free list]

Core information: Tencent Yuanbao App topped the free list of App Store in China, with downloads surpassing DeepSeek.
Interpretation: The top spot is a direct affirmation of the explosive growth of Tencent Yuanbao App in the short term, and also shows the initial success of the TurboS model and promotion strategy. It is worth noting that Yuanbao App topped the list just after DeepSeek caused heated discussions around the world, and to some extent, it also took over the market attention brought by DeepSeek.

Multi-terminal collaboration: PC version released, covering work and study scenarios

While achieving breakthroughs in mobile apps, Tencent Yuanbao did not stop there, but quickly expanded its application scenarios and set its sights on PC users.

On March 1, Tencent's AI assistant "Tencent Yuanbao" officially released a computer version, supporting Windows and macOS systems, and focusing on work and study scenarios, aiming to help users reduce their burden and improve efficiency.

[Event 4: On March 1, Tencent Yuanbao PC version was released]

Core information: Tencent Yuanbao released a computer version, supporting Windows and macOS systems, covering work and study scenarios.
Interpretation: The release of the PC version means that Tencent Yuanbao has begun to extend from mobile to PC, further expanding its user coverage. It also indicates that Tencent hopes to build Yuanbao into a full-scene AI assistant to meet the needs of users on different devices and in different scenarios.

Ecological linkage: QQ browser "Yuanbao Quick Answer" is launched, enhancing the ability to quickly answer questions

If the App and PC version are Tencent Yuanbao's "single-soldier breakthrough", then the linkage with Tencent's ecological products is a key step in building its systematic advantages.

On March 9, QQ Browser officially launched the AI question-and-answer feature "Yuanbao Quick Answer". This feature is based on Tencent's Hunyuan Quick Thinking Model Turbo S, which can "reply in seconds", and aims to provide users with extremely fast, concise and efficient search answers.

[Event 5: On March 9, QQ Browser’s “Yuanbao Quick Answer” was launched]

Core information: QQ Browser launched the "Yuanbao Quick Answer" function, which is based on the TurboS model and provides quick question and answer services.
Interpretation: The launch of “Yuanbao Quick Answer” is an important sign of the deep linkage between Tencent Yuanbao and Tencent ecological products. As a national-level application portal, QQ Browser has a very impressive user scale and usage time.
Embedding "Yuanbao Quick Answer" into QQ Browser undoubtedly delivers the "quick answer" capability of the TurboS model to a wider user group, and also brings more traffic and exposure to Tencent Yuanbao.

User experience optimization and controversy: User agreement controversy and function iteration

While developing rapidly, Tencent Yuanbao has not been without its setbacks.

In early March, some users pointed out that there were controversial "unfair terms" in the old version of the user agreement of Tencent Yuanbao App, which attracted public attention.

In response, Tencent responded quickly, publicly apologized and quickly iterated and updated the version. In the latest version, it added data management functions and added an experience optimization switch, which was set to off by default.

[Event 6: In early March, Tencent Yuanbao user agreement caused controversy, the official apologized and updated]

Core information: Tencent Yuanbao App user agreement caused controversy. Tencent officially apologized and quickly updated it, adding data management functions and experience optimization switches.
Interpretation: The user agreement dispute incident reflects the challenges faced by AI products in terms of user privacy and data security in the early stages of development. Tencent Yuanbao’s rapid response and iterative updates demonstrate its attitude of actively solving problems and improving user experience.

10-day “S-bend”: Strive to be the first in the AI assistant market

From the release of Turbo S on February 27 to March 10, in just ten days, Tencent Yuanbao made continuous attacks on technology, market, ecology, products and other levels around the "quick answer" capability, completing a beautiful "S-curve" overtaking.

Technical level: The launch of the TurboS model has injected the "quick answer" gene into Yuanbao and enhanced its core competitiveness.
Market level: Large-scale promotional investment has rapidly increased the user scale and market voice of Yuanbao App.
Ecological level: linkage with Tencent ecological products such as QQ Browser to deliver the "quick answer" capability to a wider user group.
Product level: Multi-terminal layout including mobile app, PC version, QQ browser "Yuanbao Quick Answer", etc., covering a wider range of application scenarios.

[Summary: Timeline of key events in Tencent Yuanbao’s 10-day “S-bend”]

February 27: Tencent Hunyuan Turbo S model released
February 13-February 27: Tencent Yuanbao App large-scale market promotion
March 1: Tencent Yuanbao PC version released
March 3: Tencent Yuanbao App tops the App Store free list
Early March: Tencent Yuanbao user agreement caused controversy, the official apologized and updated
March 9: QQ Browser's "Yuanbao Quick Answer" was launched
March 10: Tencent Yuanbao App updated to version 2.8.1

The 10-day “S-bend” is just the first step taken by Tencent Yuanbao in the AI assistant market.

After successfully topping the App Store free list, Tencent Yuanbao, DeepSeek and Doubao started a battle for the top three spots. As of press time, DeepSeek and Doubao have returned to the top two spots, and Tencent Yuanbao has fallen to third place.

Even on many mainstream Android model lists, Tencent Yuanbao cannot make it into the top five.

In a market environment where competition is becoming increasingly fierce, whether Tencent Yuanbao can continue to maintain its leading edge requires continued efforts in technological innovation, product iteration, and ecosystem construction.