MCP Supermarket: Baidu launches AI open plan

After solving the problems of difficult installation, insecurity, and slow development,

After the number of MCP Servers increased dramatically,

GPTs will be available soonDarkest Hour.

There are multiple functions in one MCP Server, which means that the degree of overlap between servers is very high. I have seen almost ten types of AI search alone.

In addition, the API Key is required, and the pay-per-test makes testing costly, and it takes longer to set up an MCP Agent that suits you.

GPTs' solution at the time was to rank based on the number of effective conversations, but the downside was that many of them were faked, and after a period of time since its launch, there was no traffic interface anymore.

I think OpenAI itself has given up. I haven’t seen the promised weekly update of the GPTs recommended catalog for almost half a year.

No liquidity, no search traffic,

There is a high probability that MCP Servers will step into the background of GPTs. Without exposure, no one will be willing to do it.

So at yesterday's Create2025 conference, Baidu gave its own ideas:AI Open Initiative

? sai.baidu.Com

Simply put, the core of the AI ​​Open Plan is to connect developers and users through AI applications and MCP Server.

On the open platform, developers can upload their own MCP Servers and AI applications, thereby entering Baidu Search's billions of traffic pools.

You should know that for search engines, high and low rankings require bidding, because the results that users browse after searching are limited, and the web pages they are willing to click on are even more limited. Now the headline position is directly released for free, and there is also traffic support.

And unlike GPTs that rely on graphics, logos, and text to display application effects, Baidu's AI application can display multiple solutions at once.

To be honest, if I still use the AI ​​conversation interface in my daily life, I probably won’t be able to search for this application in half a year.

Further,

The platform corresponding to the AI ​​Open Plan is called Baidu Search Open Platform, which provides two access methods: application and MCP.

Let’s talk about MCP first.

Currently supported is the SEE type, which is a service that can be called through a link.

After the collection is completed, you can search and select useful MCP Servers through the MCP Plaza. Currently, the number of servers included has reached a terrifying 6410. . .

The search box supports deep search, and can search for multiple MCP Servers that meet multiple capabilities at the same time. Here I searched for multiple results that can view geographic location and weather conditions.

Let’s look at AI applications.

Many developers may have AI applications in many forms, such as mini-programs, H5, APP, etc. Baidu's access is equivalent to unifying them into one form, which only requires a picture logo and an access link.

The configuration method is very simple, a json file is enough:

{
    "app_description" :  "APP description provided by the B side" ,
    "wise_url" :  "http://xxxxx" ,
    "pc_url" :  "http://xxxxx" ,
    "corporation" :  "Company name/partner name" , //  within 8 characters
    "corporation_logo" :  "xxxxx.png" , // Logo requirements: 90 px* 90 px, 500 kb
    "show_content" :{ // Return summary and image when there is no functions content
        "abstract" :  "Card summary display content" ,
        "img_mode" :  "vertical" , // Picture display arrangement, horizontal, vertical, default vertical
        "imageList" : [{ "url" :  "xxx.jpg" ,  "pc_url" :  "xxx.jpg" }, { "url" :  "xxx.jpg" ,  "pc_url" :  "xxx.jpg" }], //After filling
        "button_desc" :  "Customize your plan"
    },
    "functions" : []
}

If the app has 2 or more functions, you can look at

sai.baidu.Com/ai/help/app-config

Currently, AI applications can already access data directly during the search process, such asCompetitive product analysis mind map,AI Painting,AI Wensheng Video,Generate PPT onlineetc. will hit different applications.

From the data statistics platform of the third-party website,

The number of visits to ProcessOn, the first batch to access the open plan, has doubled, with an additional 4,000 visits per day.

As a half SEOer, I am still happy to configure such natural traffic support, because it will not affect your original traffic, and you don’t need to guess which words will be more easily noticed by users.

At this point,

I think,

MCP Servers will not go the same way as GPTs in the short term. Viable AI should be open. A powerful agent is important, but an agent that can be used continuously is even more important.

If all goes well,

Developers don’t need to worry about the lack of traffic and inability to match target users for the apps they build.

Users no longer need to worry about not being able to search for the right AI.

very nice.